Bvlgari Unveils Exquisite New Hotel in Rome, Embracing Eternal Beauty and Luxury
by Adriana ruiz
On June 9th, Bvlgari, the esteemed luxury brand, celebrated the grand opening of its newest hotel in Rome, a glamorous event attended by notable stars and Bulgari Ambassadors such as Zendaya and Priyanka Chopra Jonas. Situated in the heart of the Campo Marzio neighborhood, in the central Piazza Augusto Imperatore, the Bvlgari Hotel Roma is a testament to timeless elegance and sophistication.
The hotel occupies a historic building, designed by architect Vittorio Ballio Morpurgo and constructed between 1936 and 1938. This rationalist architectural gem showcases a perfect blend of modernity and tradition, emphasized by the use of Roman materials and colors like ochre Travertine marble and burnt red brick. Facing the iconic Ara Pacis and the Mausoleum of Augustus, the building captivates with its monumental presence.
Inside the Bvlgari Hotel Roma, guests are treated to an unrivaled experience of luxury and refinement. With over 100 rooms, including a selection of opulent suites, visitors can indulge in utmost comfort and style. The hotel boasts “Il Ristorante,” a culinary masterpiece curated by Michelin-starred chef Niko Romito, offering a gastronomic journey through Italian flavors. For breathtaking views of the Eternal City, “The Bvlgari Bar” is perched on the top floor, providing a perfect spot to savor exquisite drinks.
Beyond accommodation and dining, the hotel pampers guests with an array of exceptional amenities. A high-end spa, featuring an indoor swimming pool, invites visitors to unwind and rejuvenate. The state-of-the-art gym offers Bvlgari’s exclusive Workshop training method, ensuring fitness enthusiasts can maintain their workout routines while enjoying their stay.
An intriguing addition to the Bvlgari Hotel Roma is the Reading Room, a haven for enthusiasts of jewelry history. This exclusive library, housing a collection of precious volumes, will be accessible to both guests and the public, albeit by appointment only. Moreover, an inscription on the building’s façade, situated above a splendid fountain, pays homage to Emperor Augustus, adding a touch of historical significance to the experience.
In conjunction with the announcement of the Bvlgari Hotel Roma project and in celebration of its esteemed collection of hotels and resorts, Bvlgari unveiled a special jewelry piece. Inspired by the eternal magnificence of Rome, the “Bvlgari Ospitalità Italiana Necklace” is a white gold tubogas choker adorned with ten exquisite precious stones, each carefully matched with one of the luxury destinations in the Bvlgari Hotels & Resorts collection. This bespoke creation, radiating with joy and everlasting beauty, exemplifies the exceptional craftsmanship and creativity for which Bvlgari is renowned.
The opening of the Bvlgari Hotel Roma marks an extraordinary chapter in Rome’s luxury hospitality scene. With its iconic location, refined architecture, luxurious accommodations, and exquisite amenities, the hotel promises an unforgettable experience for discerning travelers seeking an immersion into the eternal beauty and grandeur of the Eternal City.
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